Week 3 - Proposal
Vans Positioning Statement: “Kids don’t relate to direct hard-sell advertising. They see through a company that’s just spending a lot of money to attract their attention. Our strategy is to ingratiate ourselves more into their lifestyle.” (Gary Schoenfeld, CEO).
To create an interactive social media campaign to promote Vans products and this year’s Vans Warped Tour.
The campaign is to run starting May 24, 2011 and ending August 20, 2011
By using Twitter, Tumblr, Facebook, Youtube, and Flickr we plan to create an interactive experience, where people can share how they use Vans products while at a Vans event. Small prizes will be rewarded as an incentive to the best/creative photos or videos, showing Vans gear worn at this year’s Vans Warped Tour. Photos/videos must be posted on two of our outlets (ex. Facebook and Twitter) to be eligible to win. The more they post the more chances they have to win and intern the more promoting they do for Vans.
We are at the forefront of social media promotions in the GTA using various methods to get people to interact with us in a fun and unique way while still encompassing our client’s business motto.